Pauline Rady shares her perspective on why podcasts support the marketing needs of luxury brands, and how podcast creators can attract top name advertisers.
Pauline is Group Director - LVMH Business Lead MENA - at Spark Foundry, Publicis Media.
As an expert is the luxury market, during this episode Pauline discusses the unique attributions of podcasts to meet the marketing needs of high cost / luxury brands. Plus a discussion on what brands are looking for from podcasters, and how to innovate media plans with the addition of podcasts.